As the world’s largest cocktail festival, Tales of the Cocktail® is by far the best event in the world for both spirits industry professionals and cocktail enthusiasts. For five days straight, the most respected minds in mixology converge in the city of New Orleans for a seemingly endless stream of cocktails, cuisine and culture.
In addition to being the biggest cocktail party in the world, Tales boasts an event schedule of seminars, dinners, competitions and tasting rooms where brands showcase their latest products. I’m thrilled to announce that this year, Tales is featuring a seminar on a topic near and dear to my heart…. beer cocktails!
Sadly, I pitched a beer mixology panel with some of my friends and our panel was rejected. However, as an advocate of the beer cocktail movement, I am just happy that the topic was not rejected. Apparently, beer mixology has enough clout and relevance that the panel judges were willing to showcase it. Yay!!
I am also excited to announce that my friends Wendy and Don over at Vanberg & DeWulf, the premier U.S. importer of amazing independent Belgian craft beers, will be sponsoring the seminar. This is a huge step for craft beer, and I’m very excited that craft beer is an integral part of this year’s Tales. Check out the information below.
More about the BEERTAILS Seminar:
Fasten your seatbelts Ladies & Gentlemen, it’s gonna be a bubbly ride. Beer is the most chemically complex alcoholic beverage in the world and top mixologists around the globe are discovering not only the flavor complexity it adds to a cocktail, but also the magic of its effervescence with elevating aromas and the unique texture it adds to a cocktail. You will ‘get your hands dirty’ and your tastebuds buzzing during this exciting 90 minute ride.
A properly made beertail starts with an exceptionally balanced cocktail onto which an appropriate beer is floated on top. The brew not only pulls the aroma of the cocktail beneath ‘up’ with its effervescence, but also compliments and contrasts with the cocktail to create a unique ‘beertail’. The lucky drinker tastes the beer with the first few sips, but with the subtle aroma of the cocktail. Then the middle of the drink is the beer and cocktail together on the palate. Because the beer floats, the final tastes are the cocktail on its own.
Our beer sponsor Vanberg and DeWulf for 30 years has been the leading importer of world class beers from Mecca..oops, Belgium. Aren’t they the same place? Through this tasting lead by some of the most forward thinking minds and palates in the beverage world, you will enjoy 20 unique flavor experiences. With Four Beertails, you will taste the cocktail on its own, then the beer on its own, then the beer floating on the cocktail with the cocktail’s aroma coming thru the head, then the cocktail and beer together and finally the cocktail at the bottom with just a hint of the beer’s malt, but sans bubbles.
To compliment Vanberg & DeWulf’s world-class beers, the base spirits for this experience will be HUM Botanical Spirit, Sombra Mezcal, El Dorado 15 Year Demerara Rum and Labrot & Graham Woodford Reserve Bourbon. “”At BEERTAILS, we treat you right””.
As cocktails hit their renaissance and craft beers hit an all time high, Tales of the Cocktail’s 10th Anniversary is the perfect forum for the movers and shakers in the cocktail world to taste and hear first-hand the ‘next big thing’ in the world-wide cocktail movement.
Here’s a quick sneak peak into what is in store by panel moderator Adam Seger CCP: